The WE Can Do It Campaign
Part of Live Earth
8/17/08
Hi there,
I want to make sure you know about a new ad that started airing today. "Free Us" starts with the phrase 'To our leaders,' and will air during both upcoming political conventions. It completes an important shift in the We Campaign's messaging.
Watch the ad.
This new ad focuses specifically on the challenge to Repower America by generating 100% of our electricity from clean sources within 10 years. This was also true of our recently seen "Switch" ad (watch the "Switch" ad.) These ads, along with the T. Boone Pickens' media buy mean that millions of Americans are now hearing about big goals - with real targets and immediate timelines. The notion that the best way to rebuild our economy is to make a dramatic shift in our energy mix is now getting critical attention.
"Free Us" takes a different tone from our previous ads. While the first We Campaign ads offered a general invitation to the movement for climate solutions, this ad issues a direct challenge. While showing what a transformed economy looks like, the ad also hints at a transformation among the American people. It explicitly moves from a request to a demand.
Have a look. And there's more on the way.
Best,Giselle
Director of Communications
www.wecansolveit.org
We're thrilled about Al Gore's new WE Campaign website http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8b51Tj/VEsE/. The WE Campaign is a project of The Alliance for Climate Protection -- a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore, which we launched with our first Live Earth concert on 7.07.07. The WE Campaign's ultimate aim is to halt global warming. They are beginning with educating people in the US and around the world that the climate crisis is both urgent and solvable.
On the new WE Campaign site you can:
Sign the petition for a global treaty on climate change
Tell your friends about the latest WE Campaign video
Urge the press to ask candidates about global warming
Ask lenders to consider climate impact when funding new coal plants We'll update you on the WE Campaign regularly - and watch for their broadcast and online advertisements!
WHAT'S GREENER? To bamboo, or not to bamboo?
...that is the question. Is bamboo the answer for your flooring needs? Does bamboo damage the environment? Tell us about how you're using bamboo in and around your home on our blog. Have you found bamboo products you swear by? Check back soon for a report back from our Green Team. http://www.joinliveearth.org/page/m/6fb649c07e5656ff/cEO5nG/VEsHBA==/ (Still haven't gotten around to that spring cleaning? Check out last week's topic: What's Greener? Buying green cleaning products, or making your own? http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8gcqq4/VEsHBw==/ )
Earth Day is coming: Call for Climate!
Earth Day is right around the corner - April 22nd! In the next few weeks, take a minute and Call for the Climate! Let our leaders know if they want to keep their jobs, they have to do something, something big and bold, to solve climate change. What should you ask them to do?
Take these ideas from the Live Earth Pledge:
Demand that our country join an international treaty within the next two years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth;
Ask them to fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2;
Tell them to work for a dramatic increase in the energy efficiency of homes, workplaces, schools, places of worship, and means of transportation;
Encourage them to pass laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;
If you are in the US...
White House - 202.456.1111
Capitol Hill (our Capitol Hill Operators are really helpful, don't be afraid to call and ask for your Member of Congress!!) 202.224.3121
If you are outside the US - call your president, legislators, and local officials. Check back soon on the Earth Day site (www.earthday.net) for more information on Earth Day events and the progress of "Call for Climate"!
You can sign up to receive our press releases here.
Do you have a blog, and are you interested in hearing about special news from the We Campaign? Click here to tell us about your blog, and we'll periodically send you breaking news and relevant information.
You can also subscribe to our Press and Blogger RSS feed to also get our press releases and other press-related content.
Resources
We Campaign fact sheet
We Campaign FAQ
Download the Alliance and We logos (other downloads here)
Watch our television ad
Check out our latest print ads here and here.
8/17/08
Hi there,
I want to make sure you know about a new ad that started airing today. "Free Us" starts with the phrase 'To our leaders,' and will air during both upcoming political conventions. It completes an important shift in the We Campaign's messaging.
Watch the ad.
This new ad focuses specifically on the challenge to Repower America by generating 100% of our electricity from clean sources within 10 years. This was also true of our recently seen "Switch" ad (watch the "Switch" ad.) These ads, along with the T. Boone Pickens' media buy mean that millions of Americans are now hearing about big goals - with real targets and immediate timelines. The notion that the best way to rebuild our economy is to make a dramatic shift in our energy mix is now getting critical attention.
"Free Us" takes a different tone from our previous ads. While the first We Campaign ads offered a general invitation to the movement for climate solutions, this ad issues a direct challenge. While showing what a transformed economy looks like, the ad also hints at a transformation among the American people. It explicitly moves from a request to a demand.
Have a look. And there's more on the way.
Best,Giselle
Director of Communications
www.wecansolveit.org
We're thrilled about Al Gore's new WE Campaign website http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8b51Tj/VEsE/. The WE Campaign is a project of The Alliance for Climate Protection -- a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore, which we launched with our first Live Earth concert on 7.07.07. The WE Campaign's ultimate aim is to halt global warming. They are beginning with educating people in the US and around the world that the climate crisis is both urgent and solvable.
On the new WE Campaign site you can:
Sign the petition for a global treaty on climate change
Tell your friends about the latest WE Campaign video
Urge the press to ask candidates about global warming
Ask lenders to consider climate impact when funding new coal plants We'll update you on the WE Campaign regularly - and watch for their broadcast and online advertisements!
WHAT'S GREENER? To bamboo, or not to bamboo?
...that is the question. Is bamboo the answer for your flooring needs? Does bamboo damage the environment? Tell us about how you're using bamboo in and around your home on our blog. Have you found bamboo products you swear by? Check back soon for a report back from our Green Team. http://www.joinliveearth.org/page/m/6fb649c07e5656ff/cEO5nG/VEsHBA==/ (Still haven't gotten around to that spring cleaning? Check out last week's topic: What's Greener? Buying green cleaning products, or making your own? http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8gcqq4/VEsHBw==/ )
Earth Day is coming: Call for Climate!
Earth Day is right around the corner - April 22nd! In the next few weeks, take a minute and Call for the Climate! Let our leaders know if they want to keep their jobs, they have to do something, something big and bold, to solve climate change. What should you ask them to do?
Take these ideas from the Live Earth Pledge:
Demand that our country join an international treaty within the next two years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth;
Ask them to fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2;
Tell them to work for a dramatic increase in the energy efficiency of homes, workplaces, schools, places of worship, and means of transportation;
Encourage them to pass laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;
If you are in the US...
White House - 202.456.1111
Capitol Hill (our Capitol Hill Operators are really helpful, don't be afraid to call and ask for your Member of Congress!!) 202.224.3121
If you are outside the US - call your president, legislators, and local officials. Check back soon on the Earth Day site (www.earthday.net) for more information on Earth Day events and the progress of "Call for Climate"!
You can sign up to receive our press releases here.
Do you have a blog, and are you interested in hearing about special news from the We Campaign? Click here to tell us about your blog, and we'll periodically send you breaking news and relevant information.
You can also subscribe to our Press and Blogger RSS feed to also get our press releases and other press-related content.
Resources
We Campaign fact sheet
We Campaign FAQ
Download the Alliance and We logos (other downloads here)
Watch our television ad
Check out our latest print ads here and here.
Labels: al gore, Live Earth, we campaign
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