The WE Can Do It Campaign

Part of Live Earth

8/17/08
Hi there,
I want to make sure you know about a new ad that started airing today. "Free Us" starts with the phrase 'To our leaders,' and will air during both upcoming political conventions. It completes an important shift in the We Campaign's messaging.
Watch the ad.
This new ad focuses specifically on the challenge to Repower America by generating 100% of our electricity from clean sources within 10 years. This was also true of our recently seen "Switch" ad (watch the "Switch" ad.) These ads, along with the T. Boone Pickens' media buy mean that millions of Americans are now hearing about big goals - with real targets and immediate timelines. The notion that the best way to rebuild our economy is to make a dramatic shift in our energy mix is now getting critical attention.
"Free Us" takes a different tone from our previous ads. While the first We Campaign ads offered a general invitation to the movement for climate solutions, this ad issues a direct challenge. While showing what a transformed economy looks like, the ad also hints at a transformation among the American people. It explicitly moves from a request to a demand.
Have a look. And there's more on the way.
Best,Giselle
Director of Communications
www.wecansolveit.org

We're thrilled about Al Gore's new WE Campaign website http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8b51Tj/VEsE/. The WE Campaign is a project of The Alliance for Climate Protection -- a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore, which we launched with our first Live Earth concert on 7.07.07. The WE Campaign's ultimate aim is to halt global warming. They are beginning with educating people in the US and around the world that the climate crisis is both urgent and solvable.

On the new WE Campaign site you can:
Sign the petition for a global treaty on climate change
Tell your friends about the latest WE Campaign video
Urge the press to ask candidates about global warming
Ask lenders to consider climate impact when funding new coal plants We'll update you on the WE Campaign regularly - and watch for their broadcast and online advertisements!

WHAT'S GREENER? To bamboo, or not to bamboo?

...that is the question. Is bamboo the answer for your flooring needs? Does bamboo damage the environment? Tell us about how you're using bamboo in and around your home on our blog. Have you found bamboo products you swear by? Check back soon for a report back from our Green Team. http://www.joinliveearth.org/page/m/6fb649c07e5656ff/cEO5nG/VEsHBA==/ (Still haven't gotten around to that spring cleaning? Check out last week's topic: What's Greener? Buying green cleaning products, or making your own? http://www.joinliveearth.org/page/m/6fb649c07e5656ff/8gcqq4/VEsHBw==/ )

Earth Day is coming: Call for Climate!
Earth Day is right around the corner - April 22nd! In the next few weeks, take a minute and Call for the Climate! Let our leaders know if they want to keep their jobs, they have to do something, something big and bold, to solve climate change. What should you ask them to do?

Take these ideas from the Live Earth Pledge:

Demand that our country join an international treaty within the next two years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth;
Ask them to fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2;
Tell them to work for a dramatic increase in the energy efficiency of homes, workplaces, schools, places of worship, and means of transportation;
Encourage them to pass laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;

If you are in the US...

White House - 202.456.1111
Capitol Hill (our Capitol Hill Operators are really helpful, don't be afraid to call and ask for your Member of Congress!!) 202.224.3121

If you are outside the US - call your president, legislators, and local officials. Check back soon on the Earth Day site (www.earthday.net) for more information on Earth Day events and the progress of "Call for Climate"!

You can sign up to receive our press releases here.
Do you have a blog, and are you interested in hearing about special news from the We Campaign? Click here to tell us about your blog, and we'll periodically send you breaking news and relevant information.
You can also subscribe to our Press and Blogger RSS feed to also get our press releases and other press-related content.
Resources
We Campaign fact sheet
We Campaign FAQ
Download the Alliance and We logos (other downloads here)
Watch our television ad
Check out our latest print ads here and here.

Alliance For Climate Protection News

12/11 Dear Friend,

In less than forty-eight hours, I will step on stage at the UN Climate Conference in Bali. With me I will bring hundreds of thousands of messages demanding a visionary global treaty be completed and brought into effect by 2010.

If we want to solve the climate crisis, we need to demonstrate the broad public support for action together. That's why it is vital you sign our petition right now by visiting:
http://www.climateprotect.org/standwithal

Over the past few months we've taken many positive steps towards uniting governments worldwide around the goal of solving the climate crisis. Just over a week ago on December 3rd, Australia's new Prime Minister Kevin Rudd was sworn in. His first formal act in office was to ratify the Kyoto Treaty. This was a clear demonstration of Australia’s priorities.

Yet this progress has not swayed the Bush Administration. With thousands of delegates gathered in Bali for the UN Climate Conference, this is our last chance in 2007 to show the world how serious the American people are about ending the climate crisis. That's why it is so vital all of us join together and demonstrate the political will of our country.

Only two days remain before I deliver your messages to the delegates meeting in Bali. Over the past few days more than 174,612 people have added their voices. Don't miss this incredible opportunity to demonstrate your support for a visionary global treaty to end the climate crisis.
Sign our petition, then reach out to everyone you know and ask them to sign today by visiting:
http://www.climateprotect.org/standwithal

Your activism and enthusiasm for this cause inspires me every day.
Thank you,
Al Gore

10/07
Last week, our founder and chairman Al Gore was awarded the Nobel Peace Prize for his tireless efforts to help solve the global climate crisis. But he's not working alone -- millions of people across the country and around the world know that climate change is a critical issue that we need to act on, and now.

You can do your part today by urging your friends and family to join the movement. By joining with the Alliance for Climate Protection and its founder Al Gore, we strengthen the global commitment to harnessing solutions to the climate crisis. Our increasing numbers will demonstrate to leaders in every time zone and on every continent that halting climate change is a top priority.

Mr Gore said it best: "We face a true planetary emergency. The climate crisis is not a political issue, it is a moral and spiritual challenge to all of humanity. It is also our greatest opportunity to lift global consciousness to a higher level."

Please help today by clicking here to tell your friends to get involved and join the campaign to solve the climate crisis..

The solutions are within reach. Together, we can solve this.

Sincerely,

Cathy Zoi
CEO

P.S. Please donate to the Alliance for Climate Protection . We will be launching an international campaign to engage people from all walks of life on the urgency of the climate crisis and the solutions available. By donating to the Alliance, you are helping us reach more people and alert leaders across the world that action on climate change is a top priority. Please donate today.